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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsStarve the Beast: "Amazon's Day 1 Prime Day Sales Dropped 41%, Report Finds"
Key Facts
Momentum Commerce, which manages Amazon sales for popular retailers accounting for $7 billion in spending on the online platform, said sales on the first day of Prime Day were down 41% compared to last yearbut the company is still projecting growth from sales as Prime Day moves from a two-day event to four full days of deals.
Momentum is predicting growth of 9.1% from last yeardown from the 14% growth projection in its own preview published in June.
Sales for Momentums 30 million products on Amazon were still up 477% compared to an average day of sales over the last month, the company said, meaning if those numbers held for the next three days it would still mean this years Prime Day sales would top 2024s.
Momentum also said it saw record high engagement on Amazon, which was most likely explained by consumers adopting more of a wait and see mentality.
Amazon said it did not have a comment on the record at this time.
Momentum Commerce, which manages Amazon sales for popular retailers accounting for $7 billion in spending on the online platform, said sales on the first day of Prime Day were down 41% compared to last yearbut the company is still projecting growth from sales as Prime Day moves from a two-day event to four full days of deals.
Momentum is predicting growth of 9.1% from last yeardown from the 14% growth projection in its own preview published in June.
Sales for Momentums 30 million products on Amazon were still up 477% compared to an average day of sales over the last month, the company said, meaning if those numbers held for the next three days it would still mean this years Prime Day sales would top 2024s.
Momentum also said it saw record high engagement on Amazon, which was most likely explained by consumers adopting more of a wait and see mentality.
Amazon said it did not have a comment on the record at this time.
https://www.forbes.com/sites/zacharyfolk/2025/07/09/amazons-day-1-prime-day-sales-dropped-41-report-finds/
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Starve the Beast: "Amazon's Day 1 Prime Day Sales Dropped 41%, Report Finds" (Original Post)
TheProle
Jul 9
OP
That is awesome!!! If your first day sales are down 41%, it's kind of dopey to be projecting sales to be up 9%
Scrivener7
Jul 9
#1
I got a $50 birthday gift certificate from a well meaning relative.I think I will spend it, but I feel weird doing it.
Scrivener7
Jul 9
#4
People need to buy ONLY the bare essentials! Call it consumer sanctions on the USA!
OrlandoDem2
Jul 9
#8
Scrivener7
(56,505 posts)1. That is awesome!!! If your first day sales are down 41%, it's kind of dopey to be projecting sales to be up 9%
I used to be such an Amazon junkie. My life is so much better since I stopped.
My wife and I would get two or three orders a week. Since early January, we ahve done five orders fo one thing each, and only after it was obvious it was very difficult or very expensive to source elsewhere.
TheProle
(3,523 posts)6. Projection is based
on the extension to 4 days. But I don't think that's how the wind is going to blow.
Scrivener7
(56,505 posts)9. And then that's 4 days of loss leaders. A win either way.
TheProle
(3,523 posts)11. Yep. Great point.
kimbutgar
(25,593 posts)2. Excellent haven't brought from Amazon since Bezos endorsed the orange Hitler
Not one Christmas or birthday present has been brought online from them. I buy from eBay from only blue state sellers! And Temu is too addicting!
Scrivener7
(56,505 posts)4. I got a $50 birthday gift certificate from a well meaning relative.I think I will spend it, but I feel weird doing it.
kimbutgar
(25,593 posts)5. I hear you
My son wanted something on Amazon and I had to search for it elsewhere and I got lucky and found it on another website.
Johonny
(24,200 posts)7. Tariffs have an affect
And Amazon no longer cheap. I rarely shop there because their prices suck.
OrlandoDem2
(3,022 posts)8. People need to buy ONLY the bare essentials! Call it consumer sanctions on the USA!
Scrivener7
(56,505 posts)10. That's so much better for the planet anyway.