Apple debuts $599 MacBook Neo to challenge Chromebooks, Windows PCs

[Zorro]

Apple on Wednesday unveiled the MacBook Neo, a lower-priced addition to its laptop lineup starting at $599, as it looks to broaden ‌its reach in a price-sensitive PC market while rivals face tighter supply of memory chips.

A ‌lower-priced laptop marks one of Apple's most aggressive entry points into the PC market in years. The new MacBook will be ​powered by the A18 Pro chip, the same processor that debuted in the company's iPhone 16 Pro models in 2024.

At $599, it is far cheaper in both nominal and inflation-adjusted terms than Apple's previous non-Pro, non-Air MacBook, which debuted in May 2006 at $1,099 - roughly $1,750 in today’s dollars.

Customers can pre-order the device starting Wednesday, with ‌deliveries and in-store availability beginning March ⁠11, Apple said.

https://finance.yahoo.com/news/apple-debuts-599-macbook-neo-142248754.html

[eppur_se_muova]

1. I haven't bought a new Mac in many years -- if they go all-AI, I'll buy one of the non-AI models at closeout. nt

[marmar]

2. A Lenovo Chromebook is still way cheaper than that.

[MineralMan]

3. So Are Many Dells.

My wife has a MacBook. Hates it. She only uses it when writing software reviews. She has a desktop and laptop that run Windows 11. Both are pretty new. Neither cost as much as this low priced new Mac.

I have only owned one Mac. It was a first edition Mac I bought at a garage sale for $25. It worked, but was useless to me. I sold it to a collector for a nice amount and made a good profit. Good riddance.

[bif]

4. I'm using a 14-year old MacBook Pro

And love it. I know I need to get a new one, but this one has been so reliable, I'm reluctant to retire it.