ICE Raids Have Sent Latino Shoppers Into Hiding and Big Brands Are Hurting

[question everything]

Source: WSJ

Coca-Cola has long looked to Hispanic consumers for sales growth—a group the company has said holds an annual $2.1 trillion in spending power. Now Coke and other brands are discovering what it means to lose them.

Fear and uncertainty are driving changes in shopping behavior. The Trump administration’s sweeping deportations of immigrants living in the country illegally have made many Latinos—including those with legal status—fearful of being stopped by immigration officers. Many consumers say they are retreating from public life, forgoing their regular shopping trips and restaurant meals. Beyond deportation fears, job losses in industries like construction have left Hispanics with less money to spend. And inflation has squeezed their monthly budgets.

The issue has grown increasingly tense after Immigration and Customs Enforcement raids sparked protests in Los Angeles, leading President Trump to send in National Guard troops and Marines. Many demonstrators said they had family members who were afraid to leave their homes because they didn’t have legal status in the U.S. Protests have since spread to other cities.

Across America—and particularly in Southern states with large Hispanic populations—consumer goods companies, food and beverage makers, restaurants and retailers are taking a hit. Coca-Cola’s sales volume in North America fell 3% in the first quarter of the year, partly because of the pullback by Hispanic shoppers, company executives said.



Read more: https://www.wsj.com/business/retail/latino-shoppers-retail-sales-coke-7005b8ac

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[cbabe]

1. Coca Cola Commercial - I'd Like to Teach the World to Sing (In Perfect Harmony) - 1971

https://m.

[question everything]

5. The lyricist wanted to include Building the world a home and furnish it with love

I’d like to build the word a home
And furnish it with love
Grow apple trees and honey bees
And snow white turtle doves

I'd like to teach the world to sing
In perfect harmony
I'd like to hold it in my arms
And keep it company

I'd like to see the world for once
All standing hand in hand
And hear them echo o through the hills
For peace through out the land
(That's the song I hear)

[UpInArms]

2. But but but ...

How can “those people” be contributing to the economy?

[kimbutgar]

3. So these companies are saving they see lower sales but the taco administration says the economy is booming????

[Bernardo de La Paz]

4. tRump wanted & wants to damage the economy of California. Too successful.

Florida is becoming unlivable, esp with FEMA elimination (ongoing) and insurance rates, not to forget heat and sea level rise. Texas is getting hotter in more ways than one. Both are becoming anti-education.

Just like Putin could not tolerate democratic Ukraine as it succeeded and looked to Europe, away from Russia.

[SSJVegeta]

6. Perhaps big brands should consider directing all PAC money to non-extremists

[CrispyQ]

7. The corpos need to start a big DEI campaign, "The only color we care about is GREEN!" 💲💲💲 -nt

[dchill]

8. It sucks to be US. A.

[bdamomma]

12. At the moment

yes, but WE THE PEOPLE HAVE THE POWER.

And we never do this.

[IrishBubbaLiberal]

9. Target no longer gets any business from my family

Target’s alignment with racist Trump’s anti-minority crap
keeps my family away from Target.

[ananda]

10. WSJ is slanted when saying "living in the country illegally."

Many people living here legally are also being targeted.

[bdamomma]

13. Yes,

some of them have legal documents.

[ananda]

14. Green cards, student visas, and other visas too.

Targeting them is completely unacceptable!

[travelingthrulife]

11. Good. This is their fault.