Conservative group launches multi-year campaign engaging Latinos around America's 250th anniversary

[BumRushDaShow]

Source: ABC News

October 13, 2025, 9:52 AM


The LIBRE Initiative, a nonprofit funded in part by the Koch family's conservative political network, is launching a seven-figure nationwide campaign to reach Latino voters ahead of the country's 250th anniversary. The campaign, launched with Americans for Prosperity, another group within the Koch network, aims to foster a connection between Latinos and what the group described as the country's "founding principles," Daniel Garza, the executive director of the free-market organization, told ABC News.

Garza hopes the initiative will help Latinos identify themselves in the history of the United States and the country's founding and embrace the group's message on limited government and free-market values. "By engaging Latinos around these values, we grow our audience," Garza said. "And we strengthen our brand, so people can connect the dots: What are the founding policies, because they're based on American principles, and who are the champions promoting them?"

The multiyear "One Small Step" campaign will include events across the country, organized by LIBRE's state chapters, and include paid media efforts on television and YouTube, civics classes and other community events. For decades, LIBRE and conservative groups have worked to attract Latino voters to Republican candidates and causes, typically around election seasons or specific topics or policy items.

In 2024, President Donald Trump won nearly as many Hispanic voters as Vice President Kamala Harris in the presidential race, winning 48% of their votes. That was 12 points better than his 2020 performance against Joe Biden -- an improvement Republicans hope to lock in and establish as a new baseline with the influential and diverse voting bloc.

Read more: https://abcnews.go.com/Politics/conservative-group-launches-multi-year-campaign-engaging-latinos/story?id=126431590

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"Latinos/Hispanics" are part of a language group who descend from many nationalities. But I suppose that some will be stupid enough to think that they would be immune from the "show me your papers but we'll declare them 'fake'" gestapo squad who will be coming after them.

[Deuxcents]

1. I would stay far away from this or any other invites..I should think after seeing the goings on would be enough

[msongs]

2. america's founding values - slavery, misogyny, rights for only property owners. did I miss any? nt

[ananda]

3. Just white male property owners...

...

[nycbos]

4. This is one of the reasons why I haven't been protesting.

Because so many voted to do this to their own people, and they do it again.

[oldmanlynn]

5. Do we as the Democratic Party have these kinds of initiatives?

I can’t recall seeing anything about them if there was

[BumRushDaShow]

7. This below -

https://www.campeonespac.com/

https://democrats.org/news/dnc-statement-on-hispanic-heritage-month/

But note that there is a divisive narrative promoted universally that describes this as "identity politics" and "political correctness" and as long as people buy those idiotic terms rather than recognizing diversity and being nimble and adaptive to reach into that diverse universe, then it will be a struggle.

There needs to be a recognition and acceptance of the "E Pluribus" (out of many) part of the motto "E Pluribus Unum", in order to eventually reach the "Unum" (one) part.

[angrychair]

6. No way this is serious

Republicans literally campaigned on "Mass Deportations Now" and are literally kidnapping Hispanic people off the streets.

You have to be a serious dumb ass to vote for more of what has been happening to Hispanic people.

[rpannier]

8. Groups of Hispanics that will be difficult to reach

1. The Pentecostals. Not knocking them, but I've read several articles over the years, many in this group (often full of arch-conservatives), see themselves as Christians first and everything else 2nd through infinity. They will continue voting for what is happening because they believe this is what God wants them to do. In one interview (The Guardian) they interviewed a pastor in Arizona (Pentecostal) who said he's tried to talk to them, but they don't see their ethnicity as a factor -- it's religion

2. Those that insist that they are white -- see Nick Fuentas.

3. The Tejicados (I think I spelled that right) They are a group of people that have lived in what is today Texas when it was still part of Mexico. They are really conservative. And many consider themselves white. I think that's why they use Tejicados and not Latinos to describe themselves

[angrychair]

9. I hear all that

But at the end of the day it doesn't matter what they think or say or do because these organizations, the Republican Party as a whole, has only one goal and that is to reshape this country into one in which only white, Christian, straight males are the only people with rights.

No matter how much they supplicate themselves, it may buy them time but they will only ever play the role of useful idiot for these people.

Oh and thank you for the breakdown and the information on the The Tejicados as I honestly had not heard of them before.