Roku Said in Sale Talks, Including for Possible Media Tie-Up

[BumRushDaShow]

Source: Bloomberg

June 12, 2026 at 3:13 PM EDT
Updated on June 12, 2026 at 3:52 PM EDT


Roku Inc., the streaming video platform, is in talks to sell itself, people with knowledge of the matter said.

The San Jose, California-based company has been in discussions with at least one US media company about a potential combination, the people said, asking not to be identified because the information is private.

Roku’s shares rose as much as 24% in New York trading Friday. They were up 20% to $144.14 at 3:50 p.m., giving the company a market value of more than $21 billion.

No final decisions have been made on a potential sale, and there’s no certainty the deliberations will lead to a transaction, the people said. A representative for Roku didn’t immediately respond to a request for comment.

Read more: https://www.bloomberg.com/news/articles/2026-06-12/roku-said-to-be-in-sale-talks-including-possible-media-tie-up?srnd=homepage-americas

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No paywall (gift)

[LearnedHand]

1. Omg no!

I have relished the independence of the Roku platform since about 2008 or so. I HATE the corporate consolidation going on under this thieving administration.

Edit: The gift link doesn’t work?

[BumRushDaShow]

2. I know a lot of DUers use Roku so when I saw that, I wanted to get it out there

The gift link is in the "comments" section and should work (not the main OP link).

I did just find a MSN unlocked version so hope that helps -
https://www.msn.com/en-us/money/companies/roku-said-in-sale-talks-including-for-possible-media-tie-up/ar-AA25vzAP

[LearnedHand]

3. I immediately wrote to Roku corporate

Begging them not to enshittify the best streaming platform by selling it to a media company. Like they care, but I expressed my thoughts anyway. Thx for the MSN link.

[Polybius]

4. Yeah, it's all about the offer

If they get one that's way over market value, they would get fired if they didn't take it. Like when Elon bought Twitter. He offered three times what the company was worth. Hard to say no to that.

I love my car, but if you offer me $60k for it, it's yours.