Chris Truax: Why Trump's strategy of negotiation through intimidation is a losing one
Source: The Hill
Opinion - Why Trumps strategy of negotiation through intimidation is a losing one
Chris Truax, opinion contributor
Fri, February 28, 2025 at 9:00 AM EST 4 min read
President Trump is actually quite a bad negotiator. To understand the presidents negotiation style, ignore his ghost-written Art of The Deal and take a look at a book called Winning Through Intimidation. Though its largely forgotten now, it was a bestseller when originally published back in 1973.
The book written by a real estate broker has a simple message. There are two kinds of people in the business world: the people who get screwed over and the people who do the screwing. The No.1 reason people get taken advantage of is that they get intimidated by the other side.
So, if you want good deals, you should be intimidating. ...
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The irony is that the book also cautions against being intimidated by other negotiators, a lesson Trump hasnt learned. Trump is regularly intimidated by those he perceives as more wealthy or more powerful. How else do you explain his public deference to Elon Musk or his fawning over Vladimir Putin?
On top of that, Trump is too emotional and too easily manipulated to be a good negotiator. Even his supporters admit that. For example, JD Vance cautioned Volodymyr Zelensky not to criticize Trump, saying, The idea that Zelensky is going to change the presidents mind by badmouthing him in public media
everyone who knows the president will tell you that is an atrocious way to deal with this administration.
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Read more: https://www.yahoo.com/news/opinion-why-trump-strategy-negotiation-140000247.html