Opinion - Why Trump's strategy of negotiation through intimidation is a losing one
President Trump is actually quite a bad negotiator. To understand the president’s negotiation style, ignore his ghost-written “Art of The Deal” and take a look at a book called “Winning Through Intimidation.” Though it’s largely forgotten now, it was a bestseller when originally published back in 1973.
The book — written by a real estate broker — has a simple message. There are two kinds of people in the business world: the people who get screwed over and the people who do the screwing. The No.1 reason people get taken advantage of is that they get intimidated by the other side.
So, if you want good deals, you should be intimidating. And the best way to do that, according to this book, is by cultivating an intimidating image, being aggressive and taking extreme negotiating positions.
If you had to sum up Trump’s negotiating style in one sentence, this would be it.
https://www.yahoo.com/news/opinion-why-trump-strategy-negotiation-140000247.html
For some reason the conservative mindset thinks shouting is a sign of toughness. It clearly isn't.
If you let me know I can get under your skin, I'll use it against you. When you're angry you don't think straight.