What We Value examines the daily decisions that define our lives.
Advance copy: Backstories on books by NASW* members
Cover of the book [visual description]
What We Value: The Neuroscience of Choice and Change by Emily Falk showing the title and author’s name on a white background. The main title is in blue, green, yellow, and red lettering, with the colors shifting from blue at the start to red at the end. The word “Value” is on a scale that is slightly tilted to one side. The subhead and author’s name are in black print.
WHAT WE VALUE:
THE NEUROSCIENCE OF CHOICE AND CHANGE
Emily Falk
W.W. Norton & Co., April 8, 2025
Hardcover, $29.99, eBook, $14.99, Audio Book, $14.99
Hardcover ISBN: 978-1324037095
eBook ASIN: B0D8R65BG2
Audio Book ASIN: B0DSCPF8BT
Falk reports:
What We Value examines the daily decisions that define our lives.Throughout my career, I’ve been curious about how we can work with, rather than against, our brain's default tendencies to bring our choices closer to our bigger-picture goals. As the director of Penn’s Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center, I’ve spent more than a decade studying the brain science behind effective communication and behavior change.
In this book, I share what we’ve learned, using stories and science to explore how our brains guide decisions and how thinking like a neuroscientist can open new possibilities.
I also look at how this knowledge can help us recognize opportunities for change in our own behaviors and in how we connect with others. Finally, I discuss the choices that shape our shared cultures and communities and how we connect with one another.
The stories in the book come from people across a range of sectors, from the arts to sports to business.
Snip...more...
https://www.nasw.org/member_article/emily-falk-what-we-value-neuroscience-choice-and-change
*National Association of Science Writers