The MAGA Civil War, Week One
Rick Wilson
Polite people on the left always want to tell you the right is perfectly unified, disciplined, marching in lockstep behind the Great Golden Id.
They’re not always wrong, but I’ve observed they increasingly tend not to act because of the presumption that the right is too far ahead with its message machine and too focused on staying on message.
“They’re so good at narrative,” they sigh, as if the MAGA GOP is anything more than a brawling Telegram channel of scamfluencers, bootlicks, incels, racist choads, Russian agitporn, ideological dead-enders, conspiracy dipshittery, and a merch store.
Every so often, the curtain pulls back and you see what MAGA actually is now: a coalition of people who hate the same enemies but desperately want to rule the kingdom themselves. You can see where the essentially nihilist and pessimistic ideology of Trumpism can’t build beyond its base because of, well, its base.
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