Target's new smile policy disrespects its employees -- and the shoppers who left
Target, the retail store giant, which had enjoyed a favored status among Black shoppers because of its practice of helping advance the careers of Black entrepreneurs, has been largely avoided by Black shoppers this year after announcing that it was ending its vaunted diversity, equity and inclusion initiatives. Now that its shares have plummeted more than 30% year to date, what is the beleaguered brand doing? Ordering its employees to smile.
You laugh, but the musicians kept playing while the Titanic sank, right?
USA TODAY, after speaking to Target brass Monday, reported that the store’s new 10-4 policy “requires employees who are within 10 feet of customers to smile, make eye contact, wave, and use friendly, approachable, and welcoming body language” and employees within 4 feet of customers “must personally greet the guests, smile, and initiate a warm, helpful interaction.”
“We know when our guests are greeted, feel welcomed and get the help they need that translates to guest love and loyalty,” Adrienne Costanzo, Target’s executive vice president and chief stores officer told the newspaper in a statement.
https://www.msn.com/en-us/money/companies/target-s-new-smile-policy-disrespects-its-employees-and-the-shoppers-who-left/ar-AA1Qkqvq
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