Women's College Basketball Across ESPN Platforms Scores Most-Watched Regular Season Since 2008-09

[RandySF]

Women’s college basketball delivered its most-watched regular season on ESPN platforms since 2008-09. Viewership for the 2024-25 campaign finished 3% above the historic 2023-24 regular season with a whopping 41% increase over 2022-23. In all, the 87 women’s games across ESPN platforms averaged 280,000 viewers.

It was also the most-consumed season on record for ESPN platforms with more than 2.9 billion total minutes watched of live women’s college basketball games. In addition, ESPN platforms delivered 15 games with more than 500,000 viewers during the regular season – the most on record in a single season.

The regular season on ESPN platforms was also up 27% YoY among adults 18-34.

Individual Network Growth
ABC and ESPN both grew their audiences during the 2024-25 regular season:

ESPN averaged 511,000 viewers, up 13% year-over-year
ABC finished up 120% year-over-year, averaging 1.3 million viewers (3 games)


https://espnpressroom.com/us/press-releases/2025/03/womens-college-basketball-across-espn-platforms-scores-most-watched-regular-season-since-2008-09/