https://en.wikipedia.org/wiki/Overton_window
The Overton window is the range of subjects and arguments politically acceptable to the mainstream population at a given time.[1] It is also known as the window of discourse.[2] The key to the concept is that the window changes over time; it can shift, shrink, or expand.[3] It exemplifies "the slow evolution of societal values and norms".[3]
The term is named after the American policy analyst and former senior vice president at Mackinac Center for Public Policy, Joseph Overton, who proposed that the political viability of an idea depends mainly on whether it falls within an acceptability range, rather than on the individual preferences of politicians using the term or concept.[3][4] According to Overton, the window frames the range of policies that a politician may recommend without appearing too extreme, in order to gain or keep public office given the climate of public opinion at that particular time.[5]
Summary
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In the early 1990s, Overton described a spectrum from "more free" to "less free" with regard to governmental intervention, which he presented graphically on a vertical axis to avoid comparison with the left-right political spectrum.[6] As the spectrum moves or expands, an idea at a given location on the scale may become more or less politically acceptable. Overton claimed that politicians typically act freely only within the "window" of those seen as acceptable. After his death, his Mackinac Center for Public Policy colleague, Joseph Lehman, further developed the idea and named it after him.[7]
According to Lehman:
The most common misconception is that lawmakers themselves are in the business of shifting the Overton window. That is absolutely false. Lawmakers are actually in the business of detecting where the window is, and then moving to be in accordance with it.[7]
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