I keep seeing posts/stories about people being outraged at Cracker Barrel, but nothing is at all clear

[MineralMan]

49. I think it is pretty simple, really. Cracker Barrel is losing money.

It's having hard time staying in business. So, I suspect that the logo change is to remove the "country boy" feeling of the place. Its vibe has been the "country store" concept, with old men sitting around the cracker barrel jabbering on about local news and gossip. Small town rural crap, really.

So, that vibe has caused a lot of people to skip the place rather than stop in for a meal. The old crap hanging from the walls is coming down, too, which reinforces my sense of it.

The "good ol' boy" schtick is worn out. Most people see it as old-fashioned and maybe bigoted nonsense. So, Cracker Barrel corporate has decided to clen up the image and make it more universal and attractive to a broader range of potential customers. Problem is that the bigot crowd doesn't want them "woke" people anywhere near them.

So, I think the change isn't going to work. Instead of just alienating everyone who isn't a good ol' boy, they're now alienating those folks, too. The result? No customers at all.

Fail.