Gallup ends presidential approval tracking

[iemanja]

Gallup, one of the country’s most well-known polling firms, announced Wednesday that it will no longer track presidential approval or favorability of political figures. The move ends the longest-running continuous effort to track US opinion of the nation’s president, dating back to the tenure of Franklin D. Roosevelt in the late 1930s.

The company attributes the change to a shift toward research on “issues and conditions that shape people’s lives.” Gallup has some of the longest trend data in polling on public opinion about prominent issues and the nation’s mood, which it plans to continue, and says that it will no longer “publish assessments of individual political figures.”

The end of presidential approval tracking at Gallup is the latest in a long line of shifts that have remade the landscape of polling over the last few decades.

Some major public pollsters, including Gallup, stepped back from conducting polling on which candidate voters prefer, sometimes referred to as horserace polling. Changes in the ways people communicate made it harder, more time-consuming and more expensive to conduct polling by telephone, long the gold-standard of survey methodology and the methodology Gallup has used for its presidential approval tracking. That’s led to major shifts in how public pollsters do their work.

https://www.msn.com/en-us/politics/government/gallup-ends-its-presidential-tracking-poll-the-latest-shift-in-the-public-opinion-landscape/ar-AA1WdCA9

How many think this has to do with Trump's bad numbers?