It's official: The Internet is Owned by White Dudes

[bettyellen]

89. Interesting - but you are limiting this to the "how to create" aspect, which as you say-

is much less important than it was 20 years ago. But I think the larger thing is what could and should be created - and how much we are missing out because the first generations had such a narrow POV of what is valuable/ viable.
I see creators trying to respond to markets while having no relationship to the market (having no insiders employed) and guessing- based largely on stereotypes what they want.

I was interviewing for a job at one such (huge nationally know business) that was starting a clothing line to capture the Latina clothing business. When I saw what they were doing, it was apparent their research was based on gross stereotypes because none of the designers and merchants had a fucking clue about real live Latinas. Most of the blouses and dresses looked like costumes from movies- like Selena or a Carmen Miranda movie) as if these women didn't have normal lives or were living in a different decade. I wisely declined the position, and they did not last even a year. The will was there, they knew the market segment was exploding- they just had no idea how clueless they were (what's that called- when you're so ignorant you don't even know it?) they did not get the value of having that differing cultural experience informing their approach to what to bring to market. Some diversity in their design and marketing - which they did not have, might have saved their asses.