Toy and game prices rise at the fastest rate on record as Trump's tariffs on China hit industry hard [View all]
Source: The Independent
Tuesday 24 June 2025 23:03 EDT
The cost of toys and games is rising at a record rate as the industry begins to feel the impact of President Donald Trump’s tariffs on China. While inflation held steady last month at 0.1 percent, the price of toys, games and playground equipment saw a rise of 2.2 percent between April and May, according to figures from the Bureau of Labor Statistics.
The latest figures capture the period after Trump unveiled his global reciprocal tariffs in April, and while the full impact is yet to appear in the data, experts say it’s a gloomy indication of what’s to come for the toy industry. After months of back and forth, tariffs on Chinese imports – which at one point rocketed to 145 percent – are currently at 30 percent until mid-August.
Nearly 80 percent of the toys sold in the U.S. are sourced from China, according to The Toy Association, and the industry is bracing itself.
Isaac Larian, chief executive of MGA Entertainment, which manufactures brands including Bratz and Little Tikes, told The Washington Post that inflation “is only just starting.”
Read more: https://www.the-independent.com/news/world/americas/us-politics/toys-trump-tariffs-price-increase-b2776377.html
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