Latest Breaking News

BumRushDaShow

(157,442 posts) Tue Jul 22, 2025, 05:45 PM Jul 22

Outrage Grows as Delta to Price Tickets Based on What AI Thinks You'll Pay [View all]

Source: Newsweek

Published Jul 22, 2025 at 10:24 AM EDT

Three U.S. senators are demanding answers over Delta Air Lines' planned expansion to use artificial intelligence to set individualized fares — insisting the strategy is fraught with privacy concerns.

Sens. Ruben Gallego, Richard Blumenthal and Mark Warner, all Democrats, sent a letter Monday to the Atlanta-based airline seeking additional details of plans to deploy AI-based revenue management technology across 20 percent of its domestic network in a matter of months.

"Individualized pricing, or surveillance-based price setting, eliminates a fixed or static price in favor of prices that are tailored to an individual consumer's willingness to pay," the senators wrote to Delta in a letter obtained by Newsweek.

"Delta's current and planned individualized pricing practices not only present data privacy concerns, but will also likely mean fare price increases up to each individual consumer's personal 'pain point' at a time when American families are already struggling with rising costs."

Read more: https://www.newsweek.com/senators-want-answers-delta-ai-powered-pricing-plan-2102358

Link to Senator Gallego PRESS RELEASE - Gallego, Colleagues Demand Answers from Delta CEO as Company Moves Toward AI Pricing Model to Set Airfares

Link to LETTER (PDF) - https://www.gallego.senate.gov/wp-content/uploads/2025/07/Delta-AI-Letter.pdf

46 replies

= new reply since forum marked as read

Highlight:

Outrage Grows as Delta to Price Tickets Based on What AI Thinks You'll Pay [View all] BumRushDaShow Jul 22 OP

I guess the first thing it will look for is... S/V Loner Jul 22 #1

AI is GIGO creon Jul 22 #2

What is in the AI program? Bernardo de La Paz Jul 22 #16

Good Bye Delta. Do they think we're made out of Money Bread and Circuses Jul 22 #3

I'll fly for $50 an hour and free drinks. hunter Jul 22 #4

This is supposed to be illegal iemanja Jul 22 #5

exactly...you can't charge different people different prices for the same thing. Native Jul 22 #15

Of course you can charge people different prices for the same product. Medicare does precisely that. When your Modified 24601 Jul 23 #21

i'm talking about retailers. the government has its own set of rules. Native Jul 23 #25

OK - retailers. Most groceries have an affinity plan. When you join the plan, you receive a lower price on many items. 24601 Jul 24 #32

Exactly SickOfTheOnePct Jul 24 #35

Discounts are voluntary, this is is INVOLUNTARY data collection DrFunkenstein Jul 24 #42

I agree that the dynamic pricing model... SickOfTheOnePct Jul 24 #43

You're right. I travelled frequently on official business. GSA contracts city pair (e.g. Tampa - San Antonio) fares 24601 Jul 25 #45

Think discrimination.... Native Jul 24 #37

Are you sure? intrepidity Jul 23 #22

There are a lot of components to this... Native Jul 23 #29

Yes you can SickOfTheOnePct Jul 24 #34

AMC Theaters charges less for a senior ticket than for an adult ticket Jose Garcia Jul 25 #46

It's not illegal n/t SickOfTheOnePct Jul 24 #33

Zero Marthe48 Jul 22 #6

I fly American Airlines... SickOfTheOnePct Jul 24 #36

I'll keep that in mind when I travel again Marthe48 Jul 24 #38

Yeah, Charlotte is a hub for American Airlines... SickOfTheOnePct Jul 24 #39

I hear you! Marthe48 Jul 24 #41

This is end-stage capitalism. There is nothing left beyond it. It is greed in its purest, most inhuman form and needs to Karasu Jul 22 #7

Robert Reich profiled this fucking shitty MAGA bot fuck shit with AI based pricing models SoFlaBro Jul 22 #8

So if a loved one who was rushed to a neuro ICU... EarthFirst Jul 22 #9

1) AI would not know of ICU situation, 2) Same day flights at higher pricing is as old as airlines. . . . nt Bernardo de La Paz Jul 22 #17

How do you know??? Hornedfrog2000 Jul 23 #18

The example given was an emergency, immediately. They would not know. No data Bernardo de La Paz Jul 23 #19

I think the point was not what AI knows intrepidity Jul 23 #24

on demand pricing. price of beans from cart to checkout goes from 99 cents to 1.29 msongs Jul 22 #10

My November flight to JAX is already paid for. ProudMNDemocrat Jul 22 #11

What a bizarre concept dlk Jul 22 #12

No wonder the politicians are alarmed. What if the corporate world dobleremolque Jul 22 #13

It's the "convenience fee" for shopping online and paying by credit card FakeNoose Jul 22 #14

The vast majority of people... SickOfTheOnePct Jul 24 #40

I think this kind of model will become increasingly common Torchlight Jul 23 #20

So I can get cheaper stuff too, right? intrepidity Jul 23 #23

This country is getting so dark BeyondGeography Jul 23 #26

We cheat all the others and pass the savings on to you! Turbineguy Jul 23 #27

Haven't flown in years and am not going to start Ritabert Jul 23 #28

Next: How much are you willing to pay for a banana? Midnight Writer Jul 23 #30

The Irony Blackjackdavey Jul 23 #31

I'd heard (or read) that flight prices would vary depending on someone's IP address * Oopsie Daisy Jul 24 #44