Amazon acquires Bee, the AI wearable that records everything you say

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Source: TechCrunch

Amazon has acquired the AI wearables startup Bee, according to a LinkedIn post by Bee co-founder Maria de Loudres Zollo. Amazon confirmed the acquisition to TechCrunch, but noted that the deal has not yet closed.

Bee, which raised $7 million last year, makes both a standalone Fitbit-like bracelet (which retails for $49.99, plus a $19-per-month subscription) and an Apple Watch app. The product records everything it hears — unless the user manually mutes it — with the goal of listening to conversations to create reminders and to-do lists for the user.

Zollo told TechCrunch last year that the company hopes to create a “cloud phone,” or a mirror of your phone that gives the personal Bee device access to the user’s accounts and notifications, making it possible to get reminders about events or send messages.

“We believe everyone should have access to a personal, ambient intelligence that feels less like a tool and more like a trusted companion. One that helps you reflect, remember, and move through the world more freely,” Bee claims on its website.

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Read more: https://techcrunch.com/2025/07/22/amazon-acquires-bee-the-ai-wearable-that-records-everything-you-say/

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Much more at the link, including that there are "a number of security and privacy risks" (ya think?) and that "Amazon has a mixed record on the handling of user data" (no kidding).