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In reply to the discussion: Outrage Grows as Delta to Price Tickets Based on What AI Thinks You'll Pay [View all]Native
(7,200 posts)state laws, federal laws, civil rights laws...it's very complicated. Price discrimination is regulated in many ways...
but no one is going to take Dunkin Donuts to court because they are giving seniors and the military 10% off a donut and coffee, simply because it's not harming their competitors.
That said, years ago, one of our chain stores was offering a very significant discount for seniors on a certain day at a certain time, and I contacted corporate and complained (I wasn't eligible), and they sent me a letter that I could produce at the local store to qualify for that discount. Shortly thereafter they discontinued it, and changed it to a standard senior discount that was nominal.
If DELTA pulls this off, I'll be very surprised. Dynamic pricing is bad enough, but this is definitely over the line.
While military and senior discounts are price discrimination, they've been acceptable for a long time because they are generally so small they aren't causing any harm. Price discrimination based on sex (ladies' nights) or race are more problematic because of civil rights laws.
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