Outrage Grows as Delta to Price Tickets Based on What AI Thinks You'll Pay

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32. OK - retailers. Most groceries have an affinity plan. When you join the plan, you receive a lower price on many items.

While that sounds benign, they then use the collected data to target their advertising aimed at you. Some grocery stores sell your information to third parties, allowing others to target you. In either case, they sell the same product for different prices based on who you are.

When I book a hotel, there are usually special categories of people who are offered lower rates. Those most often include members of their affinity plan, AAA members, Seniors, Active and Retired Military and their families, Government personnel and/or Contractors on Official Business, and Travel Agents.

When I buy gas, I notice many stations offer discounts for those who pay in cash or use a debit card. Credit card users have a higher per-gallon price.

When we bought a home, our interest rate was based on our credit rating. People with higher credit scores receive lower interest rates.

Regarding Delta, if they use AI to set your price, the solution is to use an anonymous browser when searching for & purchasing tickets.