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In reply to the discussion: Trump Vows MSNBC Host 'Will Be Fired' in Truth Social Rampage [View all]lostincalifornia
(4,171 posts)today that they would be changing the name of MSNBC to MS now, and dropping the peacock image.
"MSNBC will change its name later this year and drop the storied peacock image from its branding the first real public-facing changes in Versants upcoming separation from Comcasts
NBCUniversal.
The political news network will be renamed My Source News Opinion World, or MS Now, Versant Chief Executive Officer Mark Lazarus wrote in an internal memo to employees that was seen by CNBC.
.......
In January, Lazarus told a group of MSNBC staffers that the network wouldnt change its name. But during the past few months of transition planning, NBCUniversal leaders decided MSNBC should take on a new name to accelerate the distinction between the MSNBC and NBC News organizations, Lazarus wrote in the memo Monday."
https://www.cnbc.com/2025/08/18/comcast-versant-rename-msnbc-peacock-logos.html
Maybe nothing will change, but I have seen this picture before in the bay area when Cumulus aquired KGO radio, and it went from a good mix of liberal/moderate hosts, to removal of all liberal hosts almost overnight.
Just to give you an idea how they completely destroyed KGO, KGO was the number-one radio station in the bay area before the Cumulus takeover, and now has become the lowest rated radio station.
I would not be too optimistic about what their plans are for MSNBC, but we will see.
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