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In reply to the discussion: Cracker Barrel loses almost $100 million in value as stock plunges after new logo release [View all]FakeNoose
(38,392 posts)25. I've been around for awhile, and I even worked in advertising for a few years
It seems that whenever a company suddenly realizes that their customers are getting older, they panic and decide to change it all around to appeal to younger customers.
Number one - it's a slap in the face to the older customers who are giving you most of your business.
Number two - it's NEVER a given that the younger generation will like your product or your service.
You can hope they will ... eventually. But it takes time to develop that business.
In the meantime, stockholders start to bail because it looks like you don't know what you're doing. It's always a crap shoot.
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Cracker Barrel loses almost $100 million in value as stock plunges after new logo release [View all]
Polybius
Friday
OP
Second most hated marketing department after Sirius Cybernetics Corporation's nt
Xipe Totec
Friday
#44
Or the decision was made after conducting focus groups comprised of Gen Z's and Millennials
Auggie
Friday
#6
Also, once Miguel Cabrera was being intentionally walked, and got a hit anyway
Polybius
Saturday
#106
And lowered the pitcher's mound by an inch or so. That is to allow more home runs.
3Hotdogs
Friday
#16
I've not heard about this, and can't find any verification online. Do you have a link?
TheRickles
Friday
#19
Yes, I knew about the 1969 change. Your post sounded like another, more recent change had been instituted.
TheRickles
Friday
#35
Doing many things to speed up the game. Only so many throws to first by the pitcher are allowed
Bengus81
Saturday
#74
No, the screw-up was overestimating the intelligence and emotional maturity of their customers.
Paladin
Friday
#8
I should have been more clear, as I was referring to certain products and businesses
Polybius
Saturday
#91
I've never eaten at Cracker Barrel, but if I was a customer, the new logo would not change my attitude.
LeftInTX
Saturday
#89
They changed the name to Edy's Pie, because they said "Eskimo" is no longer PC
Polybius
Saturday
#95
Exactly. Cracker Barrel's logo change became the most recent exmple of "evil wokeism" for right-wingers.
sop
Saturday
#73
Disney came under lots of criticism when they changed their Aunt Jemima pancake house in Disneyland.
ificandream
Sunday
#116
One thing that we took comfort in when my MIL passed away--no more visits to Cracker Barrel
Maeve
Friday
#14
I can't understand why anyone rational is "upset" about a minor change in the logo of a cheap restaurant
muriel_volestrangler
Saturday
#75
I love the new logo. To me, it looks like "woke" and "DEI" rolled into one image.
JustABozoOnThisBus
Friday
#27
Awesome strategy ... 10 more one-percenters just sold their stock in Cracker Barrel
FakeNoose
Friday
#29
What kind of idiot eats at a restuarant because of their logo? Or doesn't eat at a restuarant because of their logo?
Ferrets are Cool
Friday
#33
And the poor old man leaning on the barrel lost his job. So sad. nt
JustABozoOnThisBus
Saturday
#102
it ain't broke, just increasingly old and obsolete, the new logo is just bland not woke
pstokely
Saturday
#115
I like Cracker Barrel food and their prices are reasonable. They have some things you don't see other places
doc03
Saturday
#79
Just knowing I would never run into James Woods would be an incentive to eat there.
Greybnk48
Saturday
#94
if someone is going to botcott cracker barrell over new logo they are an idiot
moonshinegnomie
Saturday
#110