as well as piles of standalone gaming platforms, it is more and more difficult to reach people with a "message", let alone one that is "political". So it ends up that weeks before an election, there is a mass mobilization to get out a vote and then when the election is over, the engagement is ended... until the next election.
I think one way to get "messaging" in place is to do so in the schools - if anything, making sure that children are taught some kind of elementary "Civics", including actually learning about voting, and how that process works in their area. I know growing up, at least one of my lower schools was used for voting (they had the voting booths in the gym) and when they were setting up and testing the machines before elections, the kids were brought in to see how they operated (they were the old lever machines from the '40s or '50s, which ended being used all the way into the early '00s and I miss those 
).
I think there have been studies about how children of parents who are dedicated voters, become dedicated voters themselves.
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