Kellogg's effort to hire replacement workers draws viral backlash

[Omaha Steve]

By Dan Crisler Dec 9, 2021

Kellogg’s effort to hire employees to permanently replace striking union members is being met with viral backlash.

But with the company maintaining that there is strong interest in the replacement jobs, it remains to be seen if the online call to action will have any impact on a strike that has lasted more than two months.

A Wednesday night post on the Reddit community Antiwork encouraged people to clog Kellogg’s application process by pretending to be a resident of one of the four cities where Kellogg Co. operates a cereal production plant, including Omaha.

As of Thursday evening, the Reddit post had almost 60,000 upvotes. The author of the post provided links to job postings seeking permanent production associates at each of the four plants.

FULL story: https://omaha.com/business/local/kelloggs-effort-to-hire-replacement-workers-draws-viral-backlash/article_0f698e62-592c-11ec-958d-c7d3ef421043.html?utm_source=omaha.com&utm_campaign=%2Fnewsletter-templates%2Fnews-alert&utm_medium=PostUp&utm_content=6bacec6889bf05ba106ae00be40328adccb1c8a6