Mother Jones re: the Just Mayo lawsuit

[LiberalElite]

http://www.motherjones.com/environment/2014/11/great-mayo-smackdown?google_editors_picks=true

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Last Friday, the Anglo-Dutch mega-conglomerate Unilever, owner of Hellmann's Mayonnaise, filed suit against the vegan upstart Hampton Creek, maker of egg-free Just Mayo, citing "false advertising and unfair competition," and whining claiming that "Just Mayo already is stealing market share from Hellmann's."

Unilever, which long ago swallowed Ben & Jerry's, Breyer's, Lipton, Mrs. Filbert's, Slimfast, Close-Up, Noxzema, Q-Tips, Vaseline, and hundreds of other brands into its multinational maw, argues that "Hampton Creek's materially false and misleading Just Mayo name, packaging, and advertising has caused and unless restrained will continue to cause great and irreparable injury to Unilever." That irreparable injury—for which Unilever requests that Hampton Creek change the name, remove all jars from shelves, and pay Unilever three times damages, plus attorney's fees—comes because Hampton Creek is trying to pass off its eggless goop as mayonnaise, which "damages the entire product category, which has strived for decades for a consistent definition of ‘mayonnaise' that fits with consumer expectations." The FDA, Unilever correctly points out, defines mayonnaise as including an "egg-yolk containing ingredient." Hampton Creek has fired back that, duh, that's why they call their product mayo, not mayonnaise.
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