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CincyDem

(7,167 posts)
8. This "they're all the same" meme is just another RW strategy that's working.
Wed Jan 7, 2015, 11:35 PM
Jan 2015


I don't know chit about political strategy but I do know product strategy. When you've got a superior product - you advertise the hell out of the benefits. When you have an inferior product - you advertise the hell out of the idea that there's no difference among products.

Retags have an inferior product and they're convincing the country that "there's no real difference" and, in the end, low involvement citizens fall into the trap. At the same time, Dems (who I believe have a superior ideological product) don't effectively market the superiority of their position.

Sheesh its frustrating.

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