Feminists

gkhouston

(21,642 posts)

12. I think they use gendered toys so they can increase their merchandising intake.

Wed Mar 7, 2012, 10:39 AM

Mar 2012

We don't go to McD's much anymore, but the toys were usually a tie-in to the latest movie. Gendered toys as the default means more than one merchandising contract at a time, and possibly a premium charge to anyone wanting to promote their film exclusively (i.e., a month with only one toy instead of two). I always asked my daughter to look at the toys and choose which type she wanted. There's only so much pink plastic she can stomach, so we often got the "boy" toys.

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Gendered McDonald's toys [View all] Nikia Feb 2012 OP

Yeah, I wish they would just say what the toy is.. Kalidurga Feb 2012 #1

interesting point -- instead of answering directly, you could just ask what the toys are fishwax Feb 2012 #2

Maybe you could ask them what the toys are? a simple pattern Feb 2012 #3

Maybe that is more of the bigger issue Nikia Feb 2012 #5

You could complain? Neoma Feb 2012 #4

I suppose that I could complain Nikia Feb 2012 #6

Fought that battle 20 years ago. Ms. Toad Feb 2012 #7

What's really sick about this is, when I was growing up, most of the time there was only ONE toy. iris27 Feb 2012 #8

My husband and I remember only one toy too Nikia Feb 2012 #9

Yeah, I just turned 30 on Monday. iris27 Mar 2012 #10

i remember the days of one toy fizzgig Mar 2012 #14

That's kinda weird. They should give an option for what toy you want instead of using gender. chrisa Mar 2012 #11

I think they use gendered toys so they can increase their merchandising intake. gkhouston Mar 2012 #12

You could use it as a learning experience for your son. Jamastiene Mar 2012 #13