Recently in this group, many of us were introduced to The Templeton Foundation

[MineralMan]

10. Yes. Such things take advantage of the attribute framing cognitive bias.

Standing alone, the phrase "Over 100 Tennessee religious leaders" sounds sort of impressive. The word "Over" enhances the positive framing, as well. Put that way, the mind sees the information as important. However, if you add perspective by saying "About 1% of Tennessee religious leaders," the framing is different and helps readers understand that only a small portion of the many religious leaders did something. Add an factual perspective in the framing and the statement is more accurate, and less deceptive. However, it's less effective in selling some point you are trying to make.

Many people use framing unconsciously when telling a story. Others use it deliberately to enhance their argument, disregarding the deceptiveness of some framing.