The U.S. Alcohol Industry Is Reeling From Canada's Booze Boycott

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4. Until you can make electoral changes...

...this is partly how you push for change. I'm certain Mitch McConnell's and Rand Paul's constituents aren't happy about this, and those senators will be lobbying hard to get concessions. Democrats need to make the concerted effort to hurt Texas businesses (and I keep mentioning a certain airline because airlines is extremely economically sensitive) and encouraging black and brown student-athletes to not attend Texas schools. The University of Texas is currently ranked number one the pre-season college polls. They don't win without diverse athletes. The same goes for Texas volleyball, which lives in the top-20 of national rankings.

Messing with football in Texas is hitting where it hurts. Protests are not enough. Pain must be felt in order for those with ill-will to reconsider their stances.